Why should Online Video Marketing be included in your marketing mix.   

Online video is probably one of the best venues for engaging an audience - you don't even want to think about excluding it! This new medium allows the video creator to communicate a message on multiple levels - via visual imagery, the spoken word, music and visual text. This has been proven to be the way people learn, and consequently, the way legendary brands are created. As a case in point, think of traditional internet marketing; when was the last time that a paid search listing or banner ad raised your blood pressure or induced you to forward something to a friend? Get it? 

Did you know that people remember only 20% of what they hear and only 30% of what they see, but an incredible 70% of what they both hear and see? It's no surprise that video has quickly become a "must have" advertising, marketing and communications tool for businesses of all kinds. 

Remember the phone, print brochures, radio ads? None of these mediums deliver your message as efficiently and cost-effectively as video. 

Lightningcast Reports Internet Commercials Increase Likelihood To Purchase By As Much As 80%!!

Lightningcast, Inc. (www.lightningcast.com), the industry leader in advertising technology and services for interactive broadcasters, announced the results of a study demonstrating the quantifiable effectiveness of online video advertising for building brands. The study indicates a significantly higher advertiser awareness, greater likelihood to buy the product and higher brand favorability among consumers, specifically due to the online ads.

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